STAY PUFT
STAY PUFT
I created this self-initiated brief while working as part of the online shop team at Tiny Rebel.
Client
TINY REBEL
Year
2024
Category
Portfolio
Context
Context
Stay Puft is a marshmallow porter brewed by the award-winning Welsh brewery, Tiny Rebel. Unlike the usual design featuring the brand's trademark bear logo and red colour scheme, this can showcases an inflated variation inspired by the Stay Puft Marshmallow Man from the Ghostbusters franchise.
Stay Puft is a marshmallow porter brewed by the award-winning Welsh brewery, Tiny Rebel. Unlike the usual design featuring the brand's trademark bear logo and red colour scheme, this can showcases an inflated variation inspired by the Stay Puft Marshmallow Man from the Ghostbusters franchise.
Context
Stay Puft is a marshmallow porter brewed by the award-winning Welsh brewery, Tiny Rebel. Unlike the usual design featuring the brand's trademark bear logo and red colour scheme, this can showcases an inflated variation inspired by the Stay Puft Marshmallow Man from the Ghostbusters franchise.
Brief
Brief
I tasked myself with creating a playful and cinematic 10-second ident for one of Tiny Rebel's core brews. My aim was to design a brief that would allow for a series of cohesive idents for all their best sellers, which could be looped on screens in the brewery bar or shared alongside announcements on social media.
I tasked myself with creating a playful and cinematic 10-second ident for one of Tiny Rebel's core brews. My aim was to design a brief that would allow for a series of cohesive idents for all their best sellers, which could be looped on screens in the brewery bar or shared alongside announcements on social media.
Brief
I tasked myself with creating a playful and cinematic 10-second ident for one of Tiny Rebel's core brews. My aim was to design a brief that would allow for a series of cohesive idents for all their best sellers, which could be looped on screens in the brewery bar or shared alongside announcements on social media.
Software
Software
Cinema 4D with Redshift, Adobe After Effects, Adobe Illustrator
Cinema 4D with Redshift, Adobe After Effects, Adobe Illustrator
Software
Cinema 4D with Redshift, Adobe After Effects, Adobe Illustrator
Concept
Concept
Building on the Stay Puft name and existing brand image, I aimed to dramatize the inflated marshmallow theme. By treating the title as a command, I envisioned it visually taking over the screen, revealing the alternative brand color and a blown-up, stitched outline of the Stay Puft mascot.
Building on the Stay Puft name and existing brand image, I aimed to dramatize the inflated marshmallow theme. By treating the title as a command, I envisioned it visually taking over the screen, revealing the alternative brand color and a blown-up, stitched outline of the Stay Puft mascot.
Concept
Building on the Stay Puft name and existing brand image, I aimed to dramatize the inflated marshmallow theme. By treating the title as a command, I envisioned it visually taking over the screen, revealing the alternative brand color and a blown-up, stitched outline of the Stay Puft mascot.
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nt.motion
nt.motion
nt.motion
nt.motion